Two Floors of Technology-Powered ActivationFor its first CES, Walmart engaged long-term agency LEO Events to design an experience that would showcase how Walmart uses technology to improve customer and member experiences. Walmart wanted to ensure the audience understood how they are embracing tech solutions including AI. LEO Events created an immersive activation and turned to Nth Degree to plan and execute this massive experience in the LVCC parking lot.
LEO Events’ plan included a museum tour with a 4D ride that rivals those at amusement parks. Nth Degree developed a project management plan that included budgets, timelines and milestones for the 2½-week project. The labor team carefully crafted each room and element, from curved flooring and walls to meeting spaces. Crews worked around the clock to ensure the two-story project was ready for the show opening.
With this immersive experience, Walmart demonstrated how technology powers their business and why they belonged at CES. Over 15,000 attendees experienced the museum, activities, games and ride; many meetings took place in the second-floor conference rooms. Nth Degree was commended by both Walmart and LEO Events for demonstrating expert management and technical skills in the planning and execution of this complex project.
By leveraging its exhibit management experience and vendor relationships, the Nth Degree team was able to bring LEO Events’ project to life by sourcing and managing a large supplier partner team. Nth Degree pulled together all of the unique products and services needed for the exhibit, from custom flooring to an HVAC system and managed each element of the budget to ensure a cost-effective implementation.
By leveraging its exhibit management experience and vendor relationships, the Nth Degree team was able to bring LEO Events’ project to life by sourcing and managing a large supplier partner team. Nth Degree pulled together all of the unique products and services needed for the exhibit, from custom flooring to an HVAC system and managed each element of the budget to ensure a cost-effective implementation.
LEO Events tapped Nth Degree’s experts to craft a detailed plan tailored to Walmart’s goals, timeline and budget. Nth Degree diligently organized tasks and schedules and optimized Walmart’s success without compromising on quality.
LEO Events tapped Nth Degree’s experts to craft a detailed plan tailored to Walmart’s goals, timeline and budget. Nth Degree diligently organized tasks and schedules and optimized Walmart’s success without compromising on quality.
Starting with an empty, rough parking lot can be a challenge. Add to that freezing temperatures and high winds and Nth Degree had to conquer challenging conditions on a tight timeline. Nth Degree's expert crew meticulously installed each element of the activation - museum exhibit setups, gaming areas, meeting and conference rooms, and the amusement park ride. Leveraging their years of experience and technical know-how, the project managers and labor team members transformed the barren parking lot into an exciting space that met Walmart’s goals for its debut at CES.
Starting with an empty, rough parking lot can be a challenge. Add to that freezing temperatures and high winds and Nth Degree had to conquer challenging conditions on a tight timeline. Nth Degree's expert crew meticulously installed each element of the activation - museum exhibit setups, gaming areas, meeting and conference rooms, and the amusement park ride. Leveraging their years of experience and technical know-how, the project managers and labor team members transformed the barren parking lot into an exciting space that met Walmart’s goals for its debut at CES.
