Building a Fan Base with Unique ExperiencesAs part of their plan to amplify their brand presence across the United States, Volvo engaged in a significant sponsorship of the Credit One Charleston Open, the largest women’s tennis tournament in the country. Volvo engaged Nth Degree to create and implement a memorable installation at this key event.
Leveraging its experience with past Volvo event programs like its Ocean Race, Nth Degree developed an experiential program that included displays of Volvo’s latest vehicles, hospitality areas, meeting spaces and more that were open to more than 90,000 attendees during the week-long event. The installation process at the Charleston Open was an engineering feat, involving a range of equipment and skilled labor to meticulously place the structures within the tournament’s grounds.
Volvo’s participation at the Charleston Tennis Open exemplified how a brand can leverage a sports event to enhance its visibility and engage with fans. The Volvo Experience provided a unique opportunity for fans to see Volvo’s latest products and connect personally with some of the world’s top women’s tennis players. The impact of Volvo’s presence at the tournament extended beyond the immediate interactions. With an attendance of 90,000 people at the event and an estimated viewership of over 1 million on television, Volvo’s brand was prominently showcased to a wide audience. The Volvo Experience demonstrated the power of combining brand presence with experiential marketing in a setting that resonates with the public’s passions and interests.
By leveraging previously-built pavilions, Nth Degree was able to create this experience at the Charleston Open that met Volvo’s needs with a sustainable, cost-effective solution. Nth Degree brought together a large supplier partner team and managed each element of the planning and budget.
By leveraging previously-built pavilions, Nth Degree was able to create this experience at the Charleston Open that met Volvo’s needs with a sustainable, cost-effective solution. Nth Degree brought together a large supplier partner team and managed each element of the planning and budget.
Working in tightly-configured outdoor spaces surrounded by landscaping and other activations, Nth Degree’s installation teams had to carefully execute the installation plan with a large team of people and heavy equipment on a tight timeline. Nth Degree's expert crew meticulously installed each element of the activation - vehicle displays, hospitality areas, meeting spaces, autograph sessions and more. Leveraging their years of experience and technical know-how, the project managers and labor team members transformed the outdoor spaces around the tennis stadium into an engaging, lively area for this important Volvo activation.
Working in tightly-configured outdoor spaces surrounded by landscaping and other activations, Nth Degree’s installation teams had to carefully execute the installation plan with a large team of people and heavy equipment on a tight timeline. Nth Degree's expert crew meticulously installed each element of the activation - vehicle displays, hospitality areas, meeting spaces, autograph sessions and more. Leveraging their years of experience and technical know-how, the project managers and labor team members transformed the outdoor spaces around the tennis stadium into an engaging, lively area for this important Volvo activation.
