Polestar, a global electric performance car lifestyle brand, faced the challenge of effectively communicating its trajectory of growth and technological advancements to investors, media, and analysts. The company needed an event platform to articulate its vision, unveil new models, and highlight strategic partnerships in a manner that would engage its various stakeholders.
Polestar tapped Nth Degree to create a strategic experiential event called “Polestar Day.” Held at the historic Barker Hangar in Santa Monica, California, the event was curated to provide attendees with exclusive insights into Polestar’s vision, product lineup, and partnerships. Additionally, offering interactive experiences such as ride-alongs in prototype vehicles allowed guests to experience Polestar’s electric vehicles’ capabilities.
Polestar Day exceeded expectations, attracting over 500 attendees, including private investors, representatives from investment firms, analysts, and members of the press and media. The event engaged key stakeholders and also generated significant online traction, with a video of the CEO’s presentation receiving over 140,000 views. With the event, Polestar enhanced brand awareness, and solidified its position as a trailblazer in the electric vehicle market.
Polestar tapped Nth Degree’s experts to craft a detailed plan tailored to Polestar's goals, audience, and objectives. We diligently organized tasks and schedules. Nth Degree also expertly crafted an event budget, optimizing resources to ensure Polestar Day's success without compromising on quality.
Polestar tapped Nth Degree’s experts to craft a detailed plan tailored to Polestar's goals, audience, and objectives. We diligently organized tasks and schedules. Nth Degree also expertly crafted an event budget, optimizing resources to ensure Polestar Day's success without compromising on quality.
When Polestar sought to host its inaugural Polestar Day event, one of the primary challenges was finding the perfect venue to accommodate its vision. Leveraging their deep knowledge of Southern California's event landscape, Nth Degree's team embarked on a comprehensive search to find the ideal location for Polestar Day. After scouring the region and evaluating numerous options, they identified the historic Barker Hangar at Santa Monica Airport as the perfect venue.
When Polestar sought to host its inaugural Polestar Day event, one of the primary challenges was finding the perfect venue to accommodate its vision. Leveraging their deep knowledge of Southern California's event landscape, Nth Degree's team embarked on a comprehensive search to find the ideal location for Polestar Day. After scouring the region and evaluating numerous options, they identified the historic Barker Hangar at Santa Monica Airport as the perfect venue.
Polestar faced the daunting task of transforming the historic Barker Hangar into an immersive environment that would captivate attendees and effectively showcase the brand's innovations. Nth Degree's expert crew meticulously planned and executed the installation of Polestar Day's environment, stages, and activations. Leveraging their years of experience and technical know-how, they transformed the Barker Hangar into a dynamic space that seamlessly integrated Polestar's brand identity with its innovative products and partnerships.
Polestar faced the daunting task of transforming the historic Barker Hangar into an immersive environment that would captivate attendees and effectively showcase the brand's innovations. Nth Degree's expert crew meticulously planned and executed the installation of Polestar Day's environment, stages, and activations. Leveraging their years of experience and technical know-how, they transformed the Barker Hangar into a dynamic space that seamlessly integrated Polestar's brand identity with its innovative products and partnerships.
